In the Web 3.0 era, the fastest growing brands will be those providing true ownership & ownership of the truth.
We currently live in the post-truth era. One in which organizations—brands, politicians, and merchants—bend the truth in their favor by sharing unsubstantiated narratives and making unverifiable claims. As a result, consumers are evolving and trust is becoming a scarce asset. We call these ‘Conscious customers’. No trust, No engagement. To succeed, provide verifiable truth.
Furthermore, with the advent of Web 3.0, another type of consumer arose; One which deeply values true ownership. We call them ‘Meta customers’. These live in both physical and virtual worlds and the things they value the most, they can’t touch. To succeed, provide true ownership.
Our mission is to incentivize engagement and deepen the connection between Brands & Creators with Customers & Fans, with a focus on the Metaverse.